About Us

BRAND PHILOSOPHY

At Pooey Mu

we believe dogs deserve the same level of care and quality we would give ourselves. That’s why every product is thoughtfully crafted to respect both your pet’s sensitive skin and the environment we share. Sustainability, transparency, and uncompromising quality are at the heart of everything we create.

What Makes Us Different

Our products are made in small batches in France to ensure freshness and quality. Each formula is plant based, certified organic, and free from harmful chemicals. We never use sulfates, artificial dyes, or animal derived ingredients. What you get is pure, effective, and safe care that reflects a deep respect for nature.

The Ritual of Essentiologie Canine™

For us, grooming is not a task. It is a ritual. Each time you wash your dog, you create a moment of closeness and connection. The botanicals in our shampoos and conditioners bring the scents of Corsica into your home—the wild herbs, the flowers, the sea air. It is more than clean fur. It is a way to celebrate your bond with your dog.

Rooted in Nature

Corsica is at the heart of Pooey Mu

The cliffs, the immortelle blossoms, the rosemary and lavender fields—these landscapes inspire every product we make. We work with growers who share our respect for the land, so every ingredient is chosen with care, not only for performance but for purity and sustainability.

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A Note From Founder

“Pooey taught me what it means to love without limits. She gave me joy every day of her life. Creating Pooey Mu is my way of honoring her, and of helping others give their dogs the kind of care I always wanted for her. Each bottle carries not just a formula, but a story—of love, of nature, and of a dream brought to life.”

~Sara Grace Newhall, Founder

Our Mission

Our mission at Pooey Mu is to honor the bond between people and their dogs by creating grooming products that are pure, safe, and inspired by nature. We are committed to gentle formulations that respect sensitive skin, protect the environment, and bring a touch of beauty and care into everyday life.

Pooey Mu exists because love changes everything. Love for a dog, love for the land, and love for the simple rituals that connect us.