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About Us
The Art of Canine Care
Pooey Mu's products are made in small batches in France to ensure freshness and exceptional quality. Created by Sara Grace Newhall, Formula Botanica graduate and founder of Pooey Mu, each formula is developed under our Essentiologie Canine™ philosophy, where botanical science meets sensory wellbeing for dogs.
Pooey Mu has been featured in Corse-Matin and was named a finalist at the CosmoPet Awards 2025, recognising our commitment to innovative, luxury botanical care for dogs.
What Makes Us Different
Clean Ingredients
At Pooey Mu we believe dogs deserve the same level of care and quality we would give ourselves. That’s why each formula is thoughtfully crafted to respect both your pet’s sensitive skin and the environment we all share. Every Pooey Mu product is plant-based and formulated with COSMOS-approved ingredients, ensuring the highest standards of natural integrity.
We never use sulfates, petrochemicals, artificial dyes, or animal-derived ingredients. The result is pure, effective, and safe care, crafted with respect for nature and the modern luxury standards of Pooey Mu.
Bonding Rituals
Essentiologie Canine™
For us, grooming is not a task, it is a ritual. Each wash becomes a moment of closeness, calm, and connection between you and your dog.
Our botanicals bring the essence of Corsica into your home: wild herbs, delicate flowers, and fresh sea air, captured in every formula. In our Pelle Calma Collection, our carefully tested, dog-safe, diluted essential oil blends are designed to support this sensory experience while showing your dog they are cared for.
Essentiologie Canine™ goes beyond a clean coat, softness, and wellbeing. It is about transforming everyday grooming into a shared moment of bonding, trust, and love between you and your dog.
A Note From Founder
“Pooey taught me what it means to love without limits. She gave me joy every day of her life. Creating Pooey Mu is my way of honoring her, and of helping others give their dogs the kind of care I always wanted for her. Each bottle carries not just a formula, but a story—of love, of nature, and of a dream brought to life.”
~Sara Grace Newhall, Founder
Our Mission
Our mission at Pooey Mu is to honor the bond between people and their dogs by creating grooming products that are pure, safe, and inspired by nature. We are committed to gentle formulations that respect sensitive skin, protect the environment, and bring a touch of beauty and care into everyday life.
Pooey Mu exists because love changes everything. Love for a dog, love for the land, and love for the simple rituals that connect us.
