Building Pooey Mu, my luxury natural dog-care brand in Corsica, revealed how different the French and American startup worlds really are. From navigating French bureaucracy, strict regulations, and working in a non-native language, to overcoming real startup challenges like facility changes and design delays, every step strengthened both the brand and the entrepreneur behind it.

Corsica’s rare botanicals, including wild Immortelle and maquis essential oils, combined with France’s high cosmetic standards, allow us to create safe, plant-based, and truly luxurious grooming products for dogs. Early recognition in Corse-Matin, nominations at CosmoPet, and interviews with Formula Botanica highlight our credibility and expertise.

This article shares the journey of building Pooey Mu in France and why every challenge has made our brand stronger, more credible, and more committed to delivering exceptional natural grooming rituals for pets.